Gifts with Japanese fashion magazines

Since I came back to Japan last week, I have been enjoying to find a great gift that comes with fashion magazines.
Recent Japanese fashion magazines are not only great tool to get detailed fashion information, you can also get a great gifts...
It cost about $7 or so and you can get a pair of flip flops, Key cover from Lucien Pellat-finet.




I picked Gisel which is targeted age of 30's fashion conscious women, and Elle Japan which deliver various international fashion info today.



I heard that those Japanese publishers are trying to compete with others to get more clients every months. It is becoming my favorite things to do whenever I come to Japan to find a great gifts with a great fashion magazines.
I noticed that most of publisher is doing this give away to the customers and those gifts are from Marc by Marc, Jill Stuart, Patricia Field etc... They also get a special design for gifting.

Hearing that people stopped buying books and newspapers these days, I think maybe those publishers should also start to do this gifting when it is published...
I am sure it works well!!