6/03/2010

OPENING CEREMONY VS FOREVER 21 and H&M in JAPAN

Just went to OPENING CEREMONY in SHIBUYA, TOKYO today, that building has 7 floors for one store. They actually divide the floors based on their themes. Actually, Japanese Opening Ceremony looks AMAZING!!
I was dying to take pictures for each floors but the sales person mad at me when I tried to take by my phone camera.
So I could only got this secretly...


Their interior is like BARNEYS NEW YORK of NYC, very artsy and in Style!!
However... most of the floors are empty although they sell great selection such as Alexander Wang, Rodarte, Rachel Comey etc...
I feel like the location of Opening Ceremony in Tokyo is not the right area.
Because there are many of cheap clothing stores for young girls.
Lately, Forever 21 and H&M has opened up near there...
Right before I got there, I stopped by H&M, they sell about $8 tops!!
And store was packed, so as Forever 21!!
Japanese love imported items, and the name of the brand but now the name of H&M and FOREVER 21 are becoming A BRAND NAME.
They are going crazy to go get a reasonable ( or really cheap) clothing.
SHIBUYA (District) has many young fashionista who can't afford expensive designer's, and Opening Ceremony is located this area.
Not Aoyama ( One of fancy area where all the high-end boutiques and stylish store like LOVELESS is located at)where all the fashionista who can still afford or would happy to spend much money to get great products.
I want to see how the opening ceremony survive with 7th floor building in TOKYO although I personally love TOKYO Opening Ceremony store than the one in NEW YORK in terms of size,interior and store stuff ( those girls in Japan are really helpful and nice, I even asked the location of Beams International Gallery where I was gonna visit after. She gave me a little hand drawing map for me to explain to the cab driver.So nice of her!!).
And Forever21 and H&M are aggressively opening up many branches...
Forever 21 says "SWEEPING JAPAN" at the front!!


H&M and Forever21 should hope people gets sick of them soon.

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